Brazilian Creator Selection

Find the right Brazilian creators for your next campaign.

GDR selects Brazilian creators for international brands and agencies, based on your campaign goals, audience profile, brand affinity, and the performance data available.

How it works

From your brief to a clear recommendation.

01

Brief and local context

We start with your goals, the Brazilian audience you want to reach, your budget, and what has (or hasn't) worked in past campaigns.

02

Ideal creator profile

We define the creator profile that best fits your brand: niche, region in Brazil, language and tone, values, and content format.

03

Selection with clear reasoning

We research and evaluate creators for this specific brief, not from a fixed roster, and present our recommendations with the reasoning behind each one.

Selection criteria

What we look at in every Brazilian creator.

  • Niche and brand affinity
  • Audience profile
  • Recent average views
  • Engagement rate
  • Track record of past campaigns
  • Available budget
What you get

From selection to delivery, you know where the campaign stands.

  • Creators selected for real fit with your audience, values, and campaign goal
  • Campaign management in Brazil, from briefing to delivery, depending on the scope
  • A dedicated tracking link with the status of every deliverable
  • Published links and metrics for each piece of content
  • Performance comparison across creators
  • Automatic alert if any deliverable runs late
  • More campaign information through GDR.insights, our in-house insights platform
IN-HOUSE PLATFORM GDR.insights.

Our campaign analysis platform: metrics for each piece of content and a comparison across creators, in one place.

It uses a methodology based on Marketing Mix Modeling (MMM), adapted to influencer campaigns, to help brands look beyond coupon codes and tracked links.

Planning a campaign for Brazilian audiences?

Discuss your campaign